Card-first checkouts lose customers who don’t use cards. Across the region, mobile money is the default — so your site should speak it.
The main rails
- Zaad and eDahab — dominant mobile wallets in Somaliland and Somalia.
- EVC Plus and WAAFI — widely used for everyday payments.
- Sahal — another popular wallet across the region.
Why it matters for conversion
Every extra step at checkout costs you sales. Offering the wallet a customer already has on their phone removes friction — and friction is where carts die.
Card, too
International and diaspora customers still expect card. The answer isn’t either/or — it’s both, presented clearly.
We integrate local rails alongside card so you never turn a paying customer away.